Planning Blog

 Planning Blog

 

Props- We decided to do Nike, so the props for our commercial include Nike products and sport related items. This includes a football, a volleyball, and many Nike sportswear items. 

 

Costumes- A lot of our props are the costumes. Since Nike is a clothing brand, our commercial must have clothing props. All actors will wear a huge amount of Nike to represent the brand. Also, the actors will be running and performing athletic activities so show the durability and confidence of Nike.

 

Schedule- 

On 09/24/21, we will create the outline for the commercial

On 9/24/21, we will create the drawings(storyboard) for the commercial

On 10/06/21, we will film and decide which cuts and shots we need to take

On 10/08/21, we will edit and add music and the logo at the end of the commercial. 

On 10/10/21, we will finalize the commercial and submit.

 

 

 

Location- Our location will be the track field and the gym. At the track field, we will film our actor throwing a football with full Nike gear on. And at the gym, we will film our other actor playing volleyball. This will show emphasis on Nike products and how they help you stay on top of your game. Using two sports shows the viewer that wearing and using Nike products during play helps you perform at your best.

 

Backup plan- Something could go wrong with filming. If something does go wrong like the weather or goes wrong with filming it we will try to convert the commercial to be filmed inside or under a roof. We could still do action shots under the main roof near the Media Center. If we needed to go inside we could film gym shots or in a big classroom. 

 

 





 

 

First scene: During the first scene, we are going to use various angles in different locations using many props. We will be doing physical activities and filming them from different angles. For example, our actors will be throwing a football. This helps tie physical activities to Nike. Also, because we are trying to advertise Nike as inspirational, its necessary for our actors to feel inspired, and to film them to captivate that feeling.

Second scene: The second scene will be like the first scene regarding physical activity, however instead of football we will be doing volleyball, not only does this portray physical activity, but it also shows that Nike is for all sports and all people. This can relate back to inspiration, and to overall inspire the audience.

 

Comments

Post a Comment

Popular posts from this blog

What we picked!

Image
   After thorough research and thought, we've decided on the Drama genre. Horror, drama, and comedy are three entirely different genres, and are rather difficult to compare. Our pitch has a rather dark and serious aspect to it. With this, concluded that the lightheartedness of a comedy was definitely not the way to go. Aspects of a comedy include things bright and joyous lighting, fun props and light makeup. It is clear that a film capturing battles with substance abuse and addiction would not be portrayed in a breezy light hearted way. Further, popular movies under the comedy genre, like Step Brothers and Mean Girls, have none of the vision that wee see in our movie. This left us to decide between horror and drama. While these can both have chilling, surreal aspects, one just fit our theme better than the other. Horror films make use of dark lighting, setting and mood, but horror does it as the scare the watchers, and we don't want to go THAT dark. Horrors use a lot of eerie ...
Read more

Production: Finding the Perfect Location

Image
 Today I went over location of the shoot. I knew majority of the film would be shot in different places of my house. For scenes where the father is not in his daughters room, I wanted to figure out the best location. I walked around my house considering suitable settings. My mother has rather "glamours" taste, and loves to make the house look nice. This in mind, I had to be sure there were places I could take shots that wouldn't portray any sort of lavish scenery. In the scene where the father is passed out in his chair, I had a vision of a big, brown reclining arm chair. However, I do not own any type of chairs like this, just rolling office chairs. Instead, I figured I could use the end of our brown couch. My tv in room is rather plain at the moment, and has brown walls, so it seemed fitting. I tried out different lighting to see what would fit the mood best. I found that nigh time with the back kitchen light on gave just the right look. Further, while I initially thoug...
Read more

Title Research: Gattaca

Image
1.  How many titles are displayed during the opening sequences to the film?  Which ones?     There was a total of 18 title scenes, 20 including the two quotes at the very beginning. It started with the quotes then went to the main production company(Columbia), the production, who the film was by, finally the cast. They showed two cast members then the main title, Gattaca, then the rest of the cast. It is assumed that the two first cast members listed are the main actors. Then finally, the other important people that added to the film at the end. 2.  What connotations do the images carry?  ( how  do you they make you feel) The imaging at the start is most just blue screen. It shows something falling and bouncing around in the background. Then at the end you can see a main shaving his beard. The movie is starting at the end of the title sequence. The imaging at the beginning make me feel wonder as to what's going to happen and leave me sus...
Read more